Men’s Fashion Week is abuzz as the highly anticipated menswear fashion month unfolds, and all eyes are on none other than Pharrell Williams. The musical maestro-turned-creative director is gearing up for his much-awaited debut at the helm of Louis Vuitton menswear. With just a few days remaining until his runway show opens on June 20, Pharrell tantalized fashion enthusiasts by offering a glimpse into his inaugural collection. In true modern fashion, he took to Instagram to share a captivating photo in front of an eye-catching new Louis Vuitton campaign billboard adorning the side of the iconic Musée d’Orsay in Paris. And to grace this monumental advertisement, who could be more fitting than the multi-talented Rihanna?
In the striking image, Rihanna effortlessly flaunts a leather shirt adorned with a pixelated rendition of LV’s signature Damier check. The shirt is unbuttoned, revealing her pregnant belly, as she and her partner A$AP Rocky are currently expecting their second child. Balancing multiple monogrammed Vuitton bags in vibrant shades of red, yellow, and green, she emanates a sense of effortless style that only she can exude. The collaboration between Pharrell and Rihanna comes as no surprise, as the two have long been known to collaborate musically. The billboard marks the start of Louis Vuitton’s upcoming men’s Spring-Summer 2024 campaign, with Rihanna taking center stage.
While this billboard serves as Pharrell’s first official communication in his new role, he recently unveiled LV-branded merchandise at his Something In The Water music festival held in his hometown of Virginia Beach last April. As fashion enthusiasts eagerly await Pharrell’s highly-anticipated debut show, the excitement continues to mount. The industry eagerly anticipates the fresh perspective he will bring to Louis Vuitton menswear, and with Rihanna as the star of this campaign, expectations soar even higher.