The brand brings its aesthetic to two high-profile European resorts
Roberto Cavalli is moving further into lifestyle territory with new hospitality partnerships in Ibiza and Cannes. The brand has announced collaborations with high-end hotels in Ibiza and Cannes, partnerships aiming to immerse guests in the brand’s distinctive glamour, offering branded spaces and experiences throughout the 2024 summer season. The move aligns with Cavalli’s broader push to reestablish its Mediterranean roots under creative director Fausto Puglisi.
In Ibiza, the fashion house has aligned with The Unexpected Hotel in Playa d’en Bossa. This collaboration sees Cavalli’s new Ray of Sea print, a reinterpretation of an archival design by Puglisi for Summer 2025, across the hotel’s branded pool deck. The print extends across sun loungers and also adorns the Oyster & Caviar Bar, integrating the brand’s visual identity into the guest experience. This move comes as Cavalli further solidifies its presence on the island, recently opening a second boutique in the Ibiza Gallery Mall.
Returning to Cannes, Cavalli partnered with Annex Beach, featuring an installation that blends the brand’s Zebra Stripes with Ray of Sea print. The beach club has been transformed with sofas, cushions, beach towels, and tablescapes that project the brand’s complete lifestyle vision.
Both activations are designed to invite guests into the Cavalli universe beyond the confines of fashion. These ventures dip into the broader industry trend of luxury fashion houses extending their reach beyond traditional retail into experiential spaces. By integrating its signature designs into exclusive hospitality settings, Roberto Cavalli pushes brand visibility to signal a strategic turn into immersive brand experiences.
