Review of Roger Vivier Holiday 2025 Ad Campaign by Photographer Jana Gerberding with model Sara Dijkink
In a season defined by spectacle and ornamentation, Roger Vivier takes a quieter approach, offering elegance as its own form of celebration. The maison’s new holiday campaign and capsule created in collaboration with digital luxury retailer Mytheresa, introduces exclusivity reframed in festive glamour through softness, restraint, and the occasional thorn. Under Creative Director Gherardo Felloni, the collection reimagines signature silhouettes The collection unfolds in a palette of wintry hues and opulent textures such as velvet, each pair designed with a sense of poised indulgence. Completing the capsule is an evening clutch, its rose embroidery meticulously crafted from over twenty meters of satin ribbon, creating a dialogue between heritage and innovation, reminding us that allure often speaks loudest in whispers.
The campaign imagery is intimate and sculptural. Photographed against minimal robin’s egg blue backdrops, each frame isolates the maison’s emblematic codes—the gleam of a buckle, the curve of a heel, the shimmer of silk—transforming them into objects of quiet desire. The color palette, though subdued, creates celebratory depth, evoking the softness of winter. Through focusing on texture and form, the campaign trades narrative excess for emotional nuance, allowing craftsmanship to carry the story.
What succeeds most is the precision of tone. Mytheresa’s digital fluency seamlessly blends with Roger Vivier’s couture lineage, creating a sense of exclusivity that feels effortless. The pared-back visuals allow the product’s sophistication to shine, translating heritage into a language fluent in modern luxury. If there’s restraint in storytelling, it’s deliberate—the mystery of the Vivier woman is part of what sustains the brand’s allure.
Ultimately, the holiday campaign embodies a refined vision of festivity—where craftsmanship eclipses extravagance and beauty resides in simplicity and composure. It’s a campaign that redefines holiday opulence as something quieter, more personal, and infinitely more enduring.
Photographer | Jana Gerberding
Model | Sara Dijkink