Review of Roger Vivier Holiday 2025 Ad Campaign by Creative Director Gherardo Felloni
For Holiday 2025, Roger Vivier turns its maison into a stage — and its accessories into the stars. Conceived by creative director Gherardo Felloni, the campaign continues the celebration of the newly opened Maison Vivier with a series of jewel-box images that merge miniature architecture and grand emotion. Shoes and bags become characters in a Parisian fairytale, posed against an intricate model of the maison that glows with golden light. It’s a world both small and vast: meticulous craftsmanship scaled down to dollhouse fantasy, yet radiating the kind of glamour only Vivier can conjure.
Each image feels like a scene from a festive dream. The camera moves through courtyards, balconies, and rooftops of the maison as though wandering through a cinematic snow globe. The Belle Vivier and I Love Vivier pumps shimmer beneath lamplight, their crystal buckles reflecting the warm glow of imagined holiday evenings. The iconic Jewel Heels, Efflorescence stilettos, and rosette-embellished bags appear suspended between realism and reverie — gifts awaiting discovery in a world where every window is aglow and every reflection glitters back a little bit of Parisian magic.
What’s striking is how the campaign uses scale to express fantasy. By situating the accessories within a miniature world, Felloni transforms objects of desire into architectural statements, emphasizing not just beauty but proportion and poise. The maison itself becomes an emblem of intimacy — the perfect metaphor for Roger Vivier’s aesthetic, where grandeur and grace are always in dialogue. The images evoke the charm of vintage stop-motion cinema, their whimsical stillness inviting viewers to linger in the spell of craft and light.
Visually, it’s a feast of warmth and precision. Emerald green carpets evoke the softness of velvet lawns; soft gold light filters through windows like candle flames. Each product feels animated by story rather than display — less an advertisement than a tableau vivant. It’s festive, yes, but also nostalgic, recalling the refined playfulness that has long defined the brand’s heritage.
In its shimmering balance of fantasy and formality, Roger Vivier’s Holiday 2025 campaign captures the true spirit of Paris in winter — elegant, enchanting, and quietly theatrical. Felloni once again proves that luxury need not shout; it can simply twinkle.
Creative Director | Gherardo Felloni