Review of Roger Vivier “Un Air de Paris” Spring 2025 Ad Campaign by Art Director Arthur Davison-Sharp and Photographer Marcin Kempski with models Ines de La Fressange, Violette D’Urso, Nine D’Urso, and Xin Zhilei
Roger Vivier’s latest campaign is an elegant family affair set against the backdrop of Paris. The campaign was shot by photographer Marcin Kempski with art direction from Arthur Davison-Sharp.
The campaign stars iconic model Ines de La Fressange along with her daughters, Violette and Nine d’Urso, creating a mood of familiar warmth and a cross-generation inheritance of elegance. The short film draws on classic French cinema, following each member of the cast in poetic reveries throughout sunlit avenues and opulent interiors, until they eventually reunite for a festive night out.
Like the house of Roger Vivier itself, the campaign is grounded in classic French style. But it wisely frames this homage with contemporary spirit of cross-generational connection, celebrating how what timeless endures and is encountered anew.
Creative Director | Gherardo Felloni
Art Director | Arthur Davison-Sharp
Photographer | Marcin Kempski
Models | Ines de La Fressange, Violette D’Urso, Nine D’Urso, and Xin Zhilei
Stylist | Mariaelena Morelli
Set Designer | Thomas Petherick
Choreographer | Eric Christison
Production | White Dot Productions