The Model and Entrepreneur Joins Investor Anna Sweeting for the New Investment Firm Backing Beauty, Wellness, and Lifestyle Brands
Model and entrepreneur Rosie Huntington-Whiteley is embarking on a new venture alongside investor Anna Sweeting, as they launch The Equity Studio. The studio aims to provide funding and strategic guidance to entrepreneur-led businesses centered around consumer needs.
Backed exclusively by Sweeting and Huntington-Whiteley, The Equity Studio is set to focus on brands in the U.S., U.K., and Europe, with revenues ranging from $3 million to $20 million. Sweeting emphasized that they are targeting businesses in the early to mid-stages of development.
In addition to financial backing, The Equity Studio will offer support through an advisory board comprising international business leaders and entrepreneurs, including Huntington-Whiteley herself. This board will leverage its diverse expertise to advise founders and facilitate business growth.
The studio’s investment focus spans beauty, wellness, and lifestyle sectors, with an emphasis on value creation and empowering entrepreneurs. Sweeting and Huntington-Whiteley are gearing up to announce their initial investment soon.
In an interview, Sweeting underscored the studio’s commitment to align closely with founder-entrepreneurs and scale brands with proven revenue generation, profitability, and growth potential. She stressed the importance of building trust and connectivity with founders, acknowledging the evolving landscape and the need for both capital and real-time guidance.
Sweeting’s approach diverges from traditional private equity strategies, aiming for patience, creativity, and flexibility rather than rapid growth and excessive debt. The studio seeks out founders who are making an impact, integrating marketing with cultural relevance, and possessing a strong product offer or specialized expertise.
Having co-founded investment company Vaultier7 and backed numerous successful brands, Sweeting brings a wealth of experience to The Equity Studio. She views this venture as an evolution of her investment vision, continuing her mission to support entrepreneurial endeavors alongside managing Vaultier7 investments.
Regarding her partnership with Huntington-Whiteley, Sweeting highlighted their shared passion for brand-building and cultural relevance. She praised Huntington-Whiteley’s entrepreneurial acumen and ability to anticipate cultural shifts, emphasizing her role as a cultural catalyst and brand builder.
