Sacai Fall 2019 Ad Campaign by Craig McDean

Sacai

Fall 2019 Ad Campaign by Craig McDean

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For Sacai Creative Director Chitose Abe’s latest fall 2019 campaign the designer enlisted the duo of photographer Craig McDean and stylist Karl Templer. A powerful duo indeed, but there is another powerful teaming the designer wished to get across this season, that of the houses logo.

The black and white campaign playfully enlarges the logo to leverage just the letters ‘s’ and ‘a’ as backdrops, providing a subtle mental reinforcement of the brand. Less subtle is the constant repetition of the logo on tiered boxes that provided a staggered set developed by Randall Peacock. The set designer wisely places the logo’s faceup on the tiled flooring, a touch than many wouldn’t have thought of.

Sets design is an art and it is nice to see a designer take full advantage of it, layering the elements into the art direction of the graphics layout. The result is a campaign that while boxed isn’t boxed in. Much like the designer herself.

Sacai Fall 2019 Ad Campaign by Craig McDean

Sacai Creative Director | Chitose Abe
Photographer | Craig McDean
Models | Julia Nobis, Jonas Glöer
Stylist | Karl Templer
Hair | Guido Palau
Makeup | Diane Kendal
Manicurist | Megumi Yamamoto
Casting Director | Michelle Lee
Set Designer | Randall Peacock


Kenneth Richard
Editor-In-Chief, Chief Impressionist | The Impression
Kenneth Richard, the Founder, CEO, and Editor-in-Chief of The Impression, plays a central role in shaping the publication's editorial strategy from his base in the US. With a dynamic 30-year career in the fashion industry, he brings a unique breath of experience that spans both the public and private sectors. His multifaceted background includes leadership roles as a CEO, Chief Marketing Officer, Chief Merchandise Officer, Chief Creative Director, Head of Acquisition Strategy & Licensing, Buyer, as well as creative positions as Art Director, Agency Director, and Designer of his own namesake collection, for which he orchestrated over 50 runway shows. These varied experiences, combined with his undergraduate degree in Journalism and graduate degree in Fashion Design, have positioned Kenneth as a leading creative and visionary in the fashion world, with the insight and expertise to guide The Impression's influence and direction in the evolving global market.
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