Saint Laurent Fall Editorial

Review of Saint Laurent Winter 2025 Editorial by Photographer Drew Vickers and Collages by Arnaud Michaux with models Ajus Samuel, Libby Taverner, Lota Blaskovic, & Noor Khan

This Saint Laurent Winter 2025 project feels less like a campaign and more like an exhibition—a dialogue between fashion, place, and memory. Anthony Vaccarello chose to return to Villa Oasis, Yves Saint Laurent’s fabled home in Marrakech, a site that has been absent from campaigns since the founder’s passing. To step back into this garden of color is to step directly into Yves’ vocabulary: ochres, violets, fuchsias, and that famous electric blue. It was here that his eye for radical color was sharpened, and it is here that Vaccarello has recharged Saint Laurent’s visual energy.

Drew Vickers’ photography works in planes of intensity: models cut like silhouettes against the saturated architecture and gardens. But what truly shifts this campaign into another register are Arnaud Michaux’s collages. By slicing, layering, and reassembling the photographs, he heightens the chromatic density, forcing the viewer to re-experience color not just as backdrop but as structure. The cuts themselves feel almost architectural, echoing the jagged geometry of Vaccarello’s silhouettes.

The collages invite the eye to move back and forth between image and interruption, between Yves’ lush garden and Vaccarello’s pared, modern tailoring. They are disruptive, but deliberately so—a refusal of seamless beauty in favor of tension. This energy mirrors the house’s legacy: Yves was never afraid of radicalism, and Vaccarello clearly embraces that spirit.

In an era when brand communications often veer toward glossy repetition, this feels bracingly different. It carries the authority of fashion’s past but refuses to indulge nostalgia. Instead, it is radical, electric, and fresh. One could argue the collages speak louder than the moody film component, which plays it safer in atmosphere, while the stills cut through with graphic force.

What strengthens this project is the partnership between Vaccarello and Michaux. As Saint Laurent’s Image Director, Michaux’s hand in constructing this visual identity is palpable. His work doesn’t just decorate Vaccarello’s designs—it intensifies them. It’s a testament to the sharpness of Vaccarello’s vision that he allows space for such interventions, recognizing that fashion’s meaning today is often found in collaboration across disciplines.

A return to the source of color, yes, but also a new layering of it. Winter 2025 reminds us that in the hands of Vaccarello and Michaux, Saint Laurent isn’t just about dressing—it’s about slicing into perception itself. The project doesn’t whisper back to Yves’ Marrakech; it rewires it.