Saint Laurent Puts Its World in the Palm of Your Hand with The Launch of its First App to Cover their Universe
Saint Laurent took a big step forward into the digital marketplace with an app that allows clients into the universe of the house. With the sophistication of Saint Laurent at clients’ fingertips, the application serves as a key element of the company’s multi-faceted digital approach and an important component of innovation.
The app is an extension of the house’s website in the palm of one’s hand, offering opportunities to connect to Saint Laurent through dedicated content, a simplified shopping experience, and the latest Saint Laurent news. There is a Yves Saint Laurent Beauty app available, but this is the first app to cover the broader range fo the house. Rooted in the concept of guided discovery, clients can delve into Saint Laurent’s emblematic runway shows, seasonal collections, and iconic product offerings.
The application introduces several unique features, creating privileged client experiences through interaction and personalization. The Chat bridges the relationship between the sales advisor and the client, creating an instant channel of custom advice and extending the in-store experience. Likewise, the ability to add favorite products empowers clients to curate their own inspirational moodboard: a mirror reflecting a personal universe that can be shared with friends and sales advisors.
A dedicated sustainability section has also been integrated into the application to reinforce the company’s environmental commitment and provide insight into Saint Laurent’s practices.
Discover the Saint Laurent application now on the App Store and Google Play, available for both iOS and Android devices.
