Review of Saint Laurent Summer 2025 Ad Campaign by Creative Director Anthony Vaccarello with Photographer Glen Luchford with models Penelope Ternes, Anok Yai, Ella Mccutcheon, Justino Gonzalez
Anthony Vaccarello’s Summer 2025 campaign for Saint Laurent is a masterclass in restraint and atmosphere. Shot by Glen Luchford, the film unfolds in velvet-draped interiors, where light and shadow play across tailored silhouettes and sensual textures, evoking a mood of intimate elegance .
Vaccarello continues his exploration of the Saint Laurent woman, a figure who embodies both sophistication and instinctual desire. The campaign’s subdued palette and precise styling underscore this duality, presenting a modern interpretation of Yves Saint Laurent’s legacy.
In an era where fashion campaigns often rely on overt spectacle, Saint Laurent’s Summer 2025 offering stands out for its subtlety and depth. It’s a compelling reminder that, sometimes, the most powerful statements are made in whispers.
Creative Director | Anthony Vaccarello
Photographer | Glen Luchford
Models | Penelope Ternes, Anok Yai, Ella Mccutcheon, Justino Gonzalez