Dior Set To Transform Saks’ New York Flagship With Immersive Holiday Displays And Exclusive Merchandise
In a groundbreaking collaboration, luxury retailer Saks is joining forces with fashion powerhouse Dior to usher in a holiday season like never before. Aptly named “Dior’s Carousel of Dreams at Saks,” this immersive holiday experience marks Saks’ first-ever partnership with a fashion house, and it promises to enchant both New Yorkers and visitors from around the world.
A pivotal element of this dynamic partnership is the exclusive Dior merchandise set to launch on Saks.com, offering a comprehensive range of Dior products across all categories. This groundbreaking initiative signifies the very first instance where the entire spectrum of Dior merchandise, spanning women’s and men’s ready-to-wear, handbags, shoes, accessories, baby items, maison, and La Collection Privée Christian Dior, will be available for online purchase outside of Dior.com.
In a groundbreaking collaboration, luxury retailer Saks is joining forces with fashion powerhouse Dior to usher in a holiday season like never before. Aptly named “Dior’s Carousel of Dreams at Saks,” this immersive holiday experience marks Saks’ first-ever partnership with a fashion house, and it promises to enchant both New Yorkers and visitors from around the world.
A pivotal element of this dynamic partnership is the exclusive Dior merchandise set to launch on Saks.com, offering a comprehensive range of Dior products across all categories. This groundbreaking initiative signifies the very first instance where the entire spectrum of Dior merchandise, spanning women’s and men’s ready-to-wear, handbags, shoes, accessories, baby items, maison, and La Collection Privée Christian Dior, will be available for online purchase outside of Dior.com.
Dior enthusiasts can look forward to Dior’s inaugural digital pop-up, accessible exclusively via Saks.com starting November 20th. This online haven will be the sole destination, besides Dior.com, where patrons can explore and purchase all categories of Dior merchandise. Women’s selections will encompass Dior’s Cruise 2024 and signature collections, featuring exclusive items curated specifically for Saks. Men, too, will find their sartorial paradise with Dior’s Spring 2024 collection, Denim Capsule, permanent collections, and an exclusive Spring 2024 Capsule pre-launching on Saks.com.
Prepare to be transported to a winter wonderland, as Dior undertakes a spectacular metamorphosis of Saks’ iconic New York flagship. The transformation includes a spellbinding light show experience, an all-encompassing visual overhaul of Saks’ historic ten-story facade, and the most extensive holiday window display ever created in partnership with a brand.
Additionally, on Saks’ beauty floor, Dior Parfums will establish a dedicated pop-up space featuring Dior makeup, fragrances, and skincare offerings tailored exclusively for Saks patrons.
In all– this holiday season, Saks and Dior are weaving a tapestry of elegance, innovation, and festive spirit, inviting all to revel in their extraordinary collaboration.