Review of Saks “Gifts of Delight” Holiday 2024 Ad Campaign
Saks welcomes the holidays with a warm and bright campaign geared to accompany its festive lineup of seasonal celebrations.
The campaign arrives ahead of the brand’s lineup of holiday activations, which include a special holiday gift guide on the retailer’s online side including many new-to-Saks brands, special one-of-a-kind gifting experiences, a special window lighting display, and in-store café and restaurant activations.
The campaign imagery features a tight curation of giftable pieces from this holiday lineup, ranging from cleverly composed still-lifes of must-have accessories to editorial shots of outfits perfect for a New Year’s Eve party – or the cozy morning after.
The one issue to be had with the campaign is that there isn’t more of it; a deeper and more expansive journey into this delightful holiday dreamworld would have served to hold gift shoppers’ attention for longer and inspire more moments of creative connection. Nonetheless, the imagery is simple, sweet, and bright – perfect to accompany the retailer’s online shopping listings or announcements on its social media channels.
