Luxury retailer merges marketing and digital under one strategic vision as it navigates transformation and growth
In a decisive move signaling both ambition and adaptation, Saks Global has appointed Cheryl Han as its first-ever chief marketing and digital officer. This newly created role consolidates the retailer’s marketing and digital operations across Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, placing Han at the helm of customer engagement, e-commerce strategy, and brand storytelling. With a career marked by transformative leadership in luxury retail, Han returns to a familiar ecosystem, reporting to president and chief commercial officer Darcy Penick while collaborating closely with CEO Geoffroy van Raemdonck and the broader management team.
The appointment comes at a pivotal moment for Saks Global, which continues to navigate the integration of the Neiman Marcus Group and a recent Chapter 11 bankruptcy reorganization. Han’s mandate is clear: to unite marketing and digital into a single, seamless experience that builds customer loyalty while driving measurable growth. “This is a defining moment for Saks Global, and I’m excited to return at a time when there’s so much opportunity ahead,” Han said. Her vision emphasizes a highly personalized, omnichannel approach, promising a connected and cohesive experience across the retailer’s storied luxury brands.
Industry insiders see Han’s appointment as both strategic and symbolic. By merging two critical functions under a proven leader, Saks Global signals its commitment to evolving with the modern luxury consumer, blending data-driven insights with aspirational storytelling. Van Raemdonck underscores this approach: “By investing in best-in-class digital and marketing capabilities, we are building a more resilient company primed for continued long-term leadership in luxury retail.” As Saks Global charts its path forward, Han’s leadership could well define the next chapter in the enduring legacy of these iconic American retailers.