The Mental Health Awareness Month Campaign Fosters Conversation and Well-Being Initiatives
Saks is observing Mental Health Awareness Month through a comprehensive campaign aimed at spotlighting the significance of mental well-being and fundraising for the Saks Fifth Avenue Foundation.
“Mental illness continues to affect millions of people across the U.S. every year, illustrating the continued importance of mental health awareness programs and the ongoing need to improve access to care,” said Marc Metrick, chief executive officer of Saks and Saks Fifth Avenue Foundation Board Member. “This Mental Health Awareness Month, we are proud to use our platform to inspire people everywhere to prioritize their mental well-being. With this campaign, we look forward to giving our customers the opportunity to help further the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community, especially those where support is most needed.”
Saks has teamed up with psychologist and mental health advocate Dr. Deepika Chopra to develop custom content to be featured across Saks-owned digital platforms throughout May. Chopra offers insights and strategies for nurturing positive mental health amidst life’s challenges, highlighting the role of fashion in fostering confidence and joy.
Chopra is scheduled to host both virtual and in-person events in collaboration with Saks to further promote mental health awareness and support the foundation’s efforts.
In line with the commemoration of Mental Health Awareness Month, Saks pledges to donate 10 percent of sales on saks.com from May 3 to May 7, with a maximum contribution of $50,000, towards the Saks Fifth Avenue Foundation’s mental health initiatives. Additionally, customers can contribute by purchasing items from the Saks Fifth Avenue branded merchandise collection, where at least 50 percent of the purchase price from each item is donated to the foundation year-round.
The Saks Fifth Avenue Foundation is also renewing its local grant program for the third consecutive year, allocating $250,000 to nonprofit organizations dedicated to providing direct access to mental health care in their respective communities.
