Salvatore Ferragamo

'Tuscan Wildflowers' Pre-Fall 2021 Ad Campaign

Review of Salvatore Ferragamo Pre-Fall 2021 Ad Campaign by Artists Lucas Beaufort, Diego Cabezas, Boree Hur, Bijou Karman, Marina Papi, and Art Media Studio, Firenze

Salvatore Ferragamo stops to smell the flowers with a new collaborative art campaign. In celebration of its Tuscan Wildflowers pre-fall capsule, the house recruited six international artists to create works that reflected the collection’s motifs of flowers, summer, and travel.

The floral prints of the collection pay homage to the wildflowers that grow among the Tuscan hills near Florence, Salvatore Ferragamo’s home. The prints illuminate breezy summertime pieces like sundresses and cotton shirts, perfect for going on summer adventures.

This spirit of exploration and finding new perspectives is celebrated in the digital campaign, which brings together the work of six artists: painter and designer Lucas Beaufort of France, sculptor Diego Cabezas of Spain, illustrator and painter Marina Papi of Brazil, painter Boree Hur of South Korea, Art Media Studio, Firenze, a collective specializing in light installations, and illustrator Bijou Karman of USA. Collected on the brand’s social media channels and website, the works will form a sort of international travel diary, connecting Florence with the exploratory visions and floral landscapes from the imaginations of these artists.

The collaborative campaign is a nice way to link Salvatore Ferragamo’s vision of summer to cultures and perspectives from around the world, tapping into that feeling of travel and adventure that we can barely wait to feel once again.

Art Media Studio, Firenze