Samsoe Samsoe Spring 2024 Ad Campaign

Samsøe Samsøe

Spring 2024 Ad Campaign

Review of Samsøe Samsøe Spring 2024 Ad Campaign by Photographer Petros Studio and Director Tom Funk

Samsøe Samsøe explores the intimate intersection of body and material with its new denim-focused Spring 2024 campaign. The campaign was photographed by Petros Studios and directed by Tom Funk.

Highlighting the Copenhagen-based brand’s low-impact denim, the imagery takes as its central element a duality of denim and skin. Organic indigo washes provide rich textural contrast when laid out side-by-side with intimate studio shots of a splatter of freckles over the bridge of a nose or the architectural smoothness of an arched back.

It’s a very simple approach, but the sensitive art direction and perspective of intimate, airy minimalism elevates the campaign beyond a mere denim lookbook and into a sensitive tribute to the act of consciously dressing the body.

Photographer | Petros Studio
Videographer | Tom Funk