The Parisian label opens its first store in Argentina, signaling a deeper push into Latin American retail at a time of renewed regional investment
French ready-to-wear brand Sandro has opened its first store in Argentina, marking its entry into the country with a retail space in the Alcorta Shopping mall in Buenos Aires’. The launch reflects the brand’s broader strategy to expand its global footprint where appetite for accessible luxury and European contemporary labels continues to rise despite macroeconomic headwinds. Located on Avenida Figueroa Alcorta and Salguero, the store will be considered a flagship for Sandro with a prime location within one of the most luxurious shopping malls of Buenos Aires. The opening also follows a wave of international retail entries into Argentina, anchored by the current government’s more outward-facing commercial policies.
The Buenos Aires boutique offers both men’s and women’s collections—an approach consistent with Sandro’s global retail model. This move into Argentina builds on Sandro’s existing global presence and suggests a measured but optimistic view of the South American region’s long-term potential. While currency fluctuations and inflation remain significant variables in Argentina’s luxury market, the decision to invest in physical retail points to the brand’s confidence in the country’s consumer resilience and cultural alignment with European aesthetics.
Sandro’s expansion comes amid parent company SMCP Group’s focus on international retail development and as global fashion houses increasingly balance digital growth with targeted brick-and-mortar investments, entering Argentina adds another layer of geographic diversification to Sandro’s portfolio.
As the broader fashion landscape recalibrates around international relevance and physical brand experience, Sandro’s move into Buenos Aires is more than a geographic milestone—it’s a signal of intent. With Latin America emerging as a calculated growth zone for contemporary fashion, the brand’s expansion sets a foundation for deeper engagement and long-term market presence.