Sandro Spring 2025 Ad Campaign

Sandro

Spring 2025 Ad Campaign

Review of Sandro Spring 2025 Ad Campaign by Art Director Atelier Franck Durand and Photographer Nigel Shafran with models Merel Roggeveen and Joseph Uyttenhove

Sandro offers a perspective of cleverly crafted optimism with its new Spring 2025 campaign. With art direction from Atelier Franck Durand, the campaign was lensed by photographer Nigel Shafran.

The visual journey explores a playful intersection between whimsical craft and classic French sophistication. The narrative unfolds in Cannes on both the streets and in the elegant interior of a mid-century villa. But these scenes are overtaken by elements that speak to the joy of creativity: the characters are swarmed by paper cranes, tangled up in party streamers, or surrounded by bright yellow tubing. In one particularly fun image, a protagonist sits in the front seat of a Lamborghini and knits balls of purple yarn into a scarf while beaming at the camera.

While the concept is playful, it’s also a reminder to take silliness seriously, as great design usually begins from a place of play. Not many brands are bringing such a recognizable, uplifting, and relevant point of view to their campaigns, and it’s great to see Sandro joyfully take the creative risk.

Sandro Spring 2025 Ad Campaign

Sandro Creative Directors | Evelyne Chetrite and Ilan Chetrite
Art Director | Atelier Franck Durand
Photographer | Nigel Shafran
Models | Merel Roggeveen and Joseph Uyttenhove
Stylist | Joe McKenna
Location | Cannes, France


Senior Fashion Writer | The Impression