Review of Sandy Liang Resort 2025 Ad Campaign by Creative Director Sandy Liang with Photographer Daria Kobayashi Ritch with model Mica Kendall
Sandy Liang celebrates the joy of new clothes with the campaign for her Resort 2025 collection, captured by photographer Daria Kobayashi Ritch.
Captured at New York City’s The Standard hotel, the imagery points to the aftermath of a shopping spree. Illuminated with the tranquil afternoon light coming in from the floor-to-ceiling window, model Mica Kendall embodies the quintessential Sandy Liang girl as she revels in her new haul. Pieces the exemplify the designer’s take on chic, ultra-feminine classics sprawl across the bed, while a colony of bow-adorned Sandy Liang shopping bags hangs out in the corner. In the campaign’s best image, Mica relaxes in a bathtub full of crystal-studded ballet flats, her room-service pancakes and coffee close at hand.
Cleverly offering a sophisticated take on girlhood shopping-spree fantasies, the campaign excellently captures the dreaminess of a Sandy Liang resort collection.
Sandy Liang Creative Director | Sandy Liang
Photographer | Daria Kobayashi Ritch
Model | Mica Kendall
Makeup | Sena Murahashi
Location | The Standard Hotel, NYC