Savage X Fenty Appoints New CEO in Succession of Rihanna

Savage X Fenty, the renowned lingerie brand co-founded by music sensation Rihanna, is undergoing a change in leadership. Hillary Super has been appointed as the new CEO, with the aim of propelling the business to new heights by venturing beyond its current e-commerce boundaries.

Rihanna, who has held the position of CEO since the brand’s inception in 2018, will be stepping down to make way for Hillary Super, formerly the CEO of Anthropologie Group. This transition will take effect on June 26. Despite relinquishing the CEO role, Rihanna will maintain an influential position as the executive chair of the company.

Reflecting on the remarkable impact Savage X Fenty has made on the industry over the past five years, Rihanna expressed her delight at the brand’s progress.