Schiaparelli Fall 2024 Ad Campaign

Review of Schiaparelli Fall 2024 Ad Campaign by Creative Director Daniel Roseberry and Photographer Johnny Dufort

Schiaparelli lights up the night with its dazzling and decadent Fall 2024 campaign by photographer Johnny Dufort.

Lensed among and outside of 21 Place Vendome, the house’s historic home in Paris, Dufort’s imagery takes on a spontaneous, almost documentary quality as he captures Daniel Roseberry’s muses descend into the night with chaotic glamor. The pose with irreverent drama on the furniture and staircase of this lavish interior, before emerging onto the plaza below to light up the night. Dufort relies on minimal directional lighting, which glints off of sequins, mirrors, and surrealist gold detailing, creating a visual atmosphere that balances a lush tension of both DIY and eleganza extravaganza perspectives. The models match this energy, exuding oracular attitudes that are at once seductive and confrontational.

Ingenuity and uncanny beauty simply oozes off Roseberry’s collections for the house (both couture and ready-to-wear, the latter of which is highlighted here) and that spirit is thoroughly captured in Dufort’s campaign imagery. With an almost effortless feel, he beautifully draws out a visual motif of dazzling light and overwhelming beauty made all the more dramatic through their conversation with a typical night in Paris. Yet as this campaign affirms, nothing typical can stay untransformed when Schiaparelli is involved.