Review of Schiaparelli Spring 2025 Accessories Campaign by Creative Director Daniel Roseberry with Photographer Drew Vickers
Schiaparelli’s Summer 2025 accessories campaign, lensed by Drew Vickers, is a sensuous study in contrast and exaggeration—an ode to form, volume, and surreal glamour. Anchored by the launch of the Soufflé bag, the campaign doubles as a visual thesis on what happens when classic craftsmanship is given a provocative new shape. Under the creative direction of Daniel Roseberry, the house continues to channel its boundary-pushing DNA into something simultaneously sculptural and wearable.
Vickers’ lens captures a confident, high-shine woman in full command of her body and her objects—every pose taut, tactile, and deliberate. Golden light meets deep shadow, glistening skin meets leather gloss. The Soufflé bag takes center stage, worn like armor, molded like sculpture. Elsewhere, sharp tailoring, dramatic jewelry, and exaggerated zippers add punctuation marks to the story, rendered in bold black, luminous gold, and crisp monochrome. The effect is deliberately theatrical, yet grounded in physical presence. The accessories don’t just accompany the body—they amplify it.
What makes this campaign effective is its boldness without bombast. The images are declarative but precise, their drama rooted in line, texture, and silhouette rather than in noise. Vickers brings a softness to the house’s signature surrealism, balancing sharp lines and sensuality with a knowing wink. There’s no attempt to domesticate the accessories—they remain fantastical, but their presentation feels alive and embodied, rather than abstract or aloof.
In a market saturated with minimalist whispers, Schiaparelli’s Summer 2025 accessories campaign dares to speak in curves, shine, and attitude. With the Soufflé bag as its centerpiece, this is more than a product launch—it’s a declaration of volume as vocabulary.
Schiaparelli Creative Director | Daniel Roseberry
Photographer | Drew Vickers