The new exclusive space will offer terrace and private dining as the retailer looks to deepen engagement with customers
Selfridges has received approval to open a private members’ club at its London flagship, as part of a broader plan to create a new high-end shopping and social destination. The space will include a terrace and private dining room, and is expected to launch in the spring.
Approved by Westminster City Council, the plan allows Selfridges to convert former staff offices into a members’ club or retail space, with permission to operate the venue for up to 50 years. The move comes amid a rise in private clubs across London, as more affluent residents look for spaces that offer both privacy and flexibility. For retailers and property owners, these kinds of projects offer a way to make better use of existing space while catering to evolving customer habits and expectations.
Selfridges, owned by Saudi Arabia’s Public Investment Fund and Thailand’s Central Group, joins a growing number of luxury retailers expanding beyond traditional retail. The new space will sit in the SWOD building, a 1930s addition to the flagship, and nods to the store’s history of innovation—from its founding in 1909 to the revival of its rooftop gardens in 2009 for exclusive pop-up events.
As consumer spending patterns continue to evolve, Selfridges is betting on more intimate, experience-driven spaces to stay relevant. The new club is designed to foster long-term loyalty by offering its core customers a setting that feels both private and personal.
