Selfridges Celebrates Opening of Tiffany & Co. Revamped Space
Selfridges this week turned blue for a brief moment to commemorate the opening of Tiffany & Co.’s revamped, upsized space inside the upscale department store’s London flagship on Oxford Street.
The 3,788-square-foot space on the ground floor showcases the brand’s latest design concept, inspired by the renovated Fifth Avenue flagship designed by Peter Marino. Branded design references include tributes to window designer Gene Moore, the Vanderbilt Gate, and a heritage window design inspired by a diamond heist.
The store also carries signature lines such as Lock by Tiffany, HardWear by Tiffany, T by Tiffany, and Knot by Tiffany, along with high jewelry offerings set with diamonds and colored gemstones.
The space is equipped with digital screens showing scenic views of St. James’s Park and bespoke panels created by artist Nancy Lorenz. Inside the in-store private salon, a Damien Hirst painting titled “Gold Summer 2008-2009” is on display.