The $9B footwear giant teams up with the global investment firm to fuel its next era of growth
Skechers U.S.A., Inc., a Fortune 500 company and the third-largest footwear brand globally, has announced an agreement to be acquired by 3G Capital, a global investment firm known for its long-term owner-operator strategy.
Founded over 30 years ago, Skechers has grown into a $9 billion business built on style, comfort, quality, and affordability. Chairman and CEO Robert Greenberg, who will remain at the helm alongside President Michael Greenberg and the current leadership team, noted this move as a strategic opportunity to build on the brand’s legacy. “3G Capital has an outstanding history of scaling iconic consumer brands, and we’re excited for the road ahead.”
The partnership will support Skechers’ ongoing global strategy across product innovation, direct-to-consumer expansion, wholesale growth, and digital infrastructure. The company will continue operating from its Manhattan Beach, California headquarters.
3G Capital’s Alex Behring and Daniel Schwartz expressed admiration for Skechers’ entrepreneurial spirit and loyal customer base, calling the acquisition a natural fit with 3G’s philosophy.
Approved unanimously by Skechers’ board and independent directors, the deal marks a pivotal new phase for the brand — one that aims to accelerate its role as a leader in both lifestyle and performance footwear.