Review of Skims Fall 2024 Ad Campaign by Creative Director Kim Kardashian and Photographer Vanessa Beecroft with model Nia Long
Nia Long is the latest talented, multifaceted woman to step into the spotlight for Skims. Wearing the brand’s latest shapewear collection, the actor was lensed by frequent Skims collaborator Vanessa Beecroft.
Continuing one of the brand’s go-to visual approaches, Beecroft’s direct and minimal studio portraits see Long radiate confidence and power. In the accompanying video, she reflects on the beauty of being a woman and the power of self-love, before ending with the brand’s tagline that only continues to become more true: “everybody’s wearing Skims.”
Though totally straightforward on its own, the imagery is another example of Skims’ mastery of digital marketing rhythm. Releasing a campaign at least once a month, and usually featuring smart casting of icons of empowerment that extend its cultural connection, the brand is constantly driving engagement, building community, and getting its accessible message out there.
Creative Director | Kim Kardashian
Photographer | Vanessa Beecroft
Model | Nia Long