The brand enters the volleyball space with a focus on long-term athlete support
Skims is taking to the court. The Los Angeles-based brand, known for its sleek approach to loungewear and intimates, has announced a new partnership with League One Volleyball (LOVB), becoming the official loungewear, intimates, and sleepwear sponsor for the growing women’s volleyball league.
While Skims has already established itself as a force in fashion and pop culture, this marks its first entry in the volleyball world, and its latest move in an ongoing effort to align with emerging spaces in women’s sports. The partnership means Skims will participate in community events, work with athletes, and be featured in league broadcasts, online content, and live games throughout the season.
Volleyball is now the most-played team sport among girls in the United States, with a new generation of fans and athletes fueling its growth at the grassroots level. LOVB, which spans both a professional league and a nationwide youth club system, has been central to that movement, positioning itself as not just a sports organization, but a pipeline guiding players from youth teams to the professional level.
By joining forces, Skims and LOVB are betting on the power of that community. The partnership is designed to support players across all levels—from middle school teams to pros—with an emphasis on visibility and confidence. The announcement also reflects a broader shift in how brands engage with professional women’s leagues. Rather than jumping into the biggest names in sports, Skims’ decision to partner with a rising league like LOVB suggests a longer-term vision: one that values growth, storytelling, and connection over immediate spotlight.
Skims, which recently revealed a luxury collaboration with Roberto Cavalli, has been expanding its cultural footprint over the past year. The LOVB partnership adds a new dimension to that effort, rooted in community and the everyday lives of athletes. It’s a natural fit for a brand built on comfort and confidence, and a signal that the future of fashion in sports might just start at the grassroots level.
