The Brand Will Also Release an Exclusive Bonus Track From the Singer’s Upcoming Album
Skims has partnered with global entertainment icon Usher for its latest Men’s launch. The campaign was shot by Donna Trope with whom the brand has a longstanding creative relationship.
The announcement of USHER in the new SKIMS Mens campaign aligns seamlessly with the upcoming release of the singer’s 9th studio album, COMING HOME on February 9th. An exclusive
limited edition, digital download version of the album with alternative cover and a bonus track “Naked,” COMING HOME will be available the first week of release via the brand’s website.
The global superstar’s impact spans decades and transcends generations, building upon the brand’s casting strategy and existing roster of male talent including Neymar Jr., Nick Bosa, Shai
Gilgeous-Alexander and Patrick Mahomes.
When I was asked to partner with SKIMS Mens, I was so humbled. Kim’s been a longtime friend of mine who’s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense. Launching this campaign ahead of multiple career milestones feels like a full circle moment, with Skims supporting the release of my new album, COMING HOME.”
– Usher
After record-breaking website traffic last year and continually being sold out, Skims Mens latest drop is the brand’s biggest restock yet and will focus on two of the existing menswear collections. Skims Stretch is a collection of lightweight, ultra-soft pieces that never lose shape and is constructed from a maximum-stretch fabric for the perfect fit, every time. Skims Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear. The latest menswear drop will also include four new colourways: Stone, Midnight Blue, Military, and Oxblood.
