Skims Soft Lounge 2024 Ad Campaign

Review of Skims Soft Lounge Collection 2024 Ad Campaign by Photographer Elizaveta Porodina with Talent Nicola Coughlan

Dearest gentle reader,

Skims is poised to become the diamond of the season with its latest campaign starring Nicola Coughlan. After rocketing into icon status with her lead role on the latest season of Bridgerton, the actor is lensed by photographer Elizaveta Porodina for a new campaign that highlights the brand’s Soft Lounge dresses.

Connecting the ultra-soft and supportive design ethos of the collection with a ravishing visual theme of delicate romance, Porodina brings her signature photographic perspective of saturated colors and dramatic light and shadow to capturing the star in a floral dreamworld. Coughlan herself exudes wide-eyed glamor and a confident spirit that proves she is playfully aware of her own beauty, channeling her character Penelope a bit but letting her own personality shine through as well.

A brief accompanying video uses impressive editing to fit all the heady intoxication of a scandalous summer romance into just nine seconds, before climaxing as Coughlan says the brand’s signature celebrity campaign slogan: “Everybody’s wearing Skims.”

The casting and timing of the campaign are brilliantly executed to leverage the high point of hype around the incredibly popular new season of Bridgerton and Coughlan’s growing status as the star of the summer. An unconventional and outspoken talent, she also aligns with Skims’ ethos of comfort and confidence for all women.

Dramatic, romantic, iconic: Skims and Nicola Coughlan are a perfect match.