Skims Spring 2025 Ad Campaign

Review of Skims Spring 2025 Ad Campaign by Photographer Eric Johnson with model Donovan Mitchell

As the NBA Playoffs loom, six-time All-Star Donovan Mitchell teams up once again with Skims—the official underwear partner of the NBA—to showcase performance-ready essentials built for the postseason and beyond.

Lensed by Eric Johnson, the campaign casts Mitchell in Skims Men’s Cotton and Stretch collections, merging elite athleticism with all-day ease. From the pre-game locker room to off-court downtime, the Cavaliers star models core silhouettes like the 5” Boxer in breathable cotton and ultra-soft stretch fabric—each engineered with support, movement, and recovery in mind.

“I’ve always admired Skims for redefining this category,” Mitchell shared. “The flexibility and support in each style are crucial for me, whether I’m heading to the arena or unwinding off-court.”

With Cleveland chasing a deep playoff run, Mitchell’s campaign arrives at a pivotal moment. “He’s the heart of the Cavaliers,” Skims Co-Founder and CEO Jens Grede notes. “His drive and presence embody the Skims ethos of excellence, innovation, and confidence.”

Since launching its multi-year partnership with the NBA, WNBA, and USA Basketball in 2023, Skims has deepened its footprint in sport and menswear. Following its inaugural campaign with Shai Gilgeous-Alexander, the Mitchell-led installment signals a new chapter in redefining modern-day comfort—built for movement, tailored for every body.