Kim Kardashian’s latest Skims drop — a thong with a built-in faux pubic wig — underscores the brand’s mastery of attention economics and provocative storytelling.
Kim Kardashian’s Skims has unveiled what might be its most polarizing product yet: a thong featuring built-in synthetic pubic hair, available in twelve shades and retailing for $32. Despite its absurdist premise, the item sold out instantly — a testament to Skims’ precision in turning shock value into strategy.
Framed as “the ultimate bush,” the piece taps into nostalgia, humor, and taboo, blurring the line between product and performance. From its 1970s-style promotional imagery to Kardashian’s tongue-in-cheek Instagram narration, the campaign functions less as a commercial release and more as a viral art experiment in body politics and brand virality.
For a label already known for its “molded nipple bra” and crystal-encrusted shapewear, this launch marks another calculated push to occupy both the cultural and commercial conversation. Each Skims stunt broadens the house’s brand vocabulary — part sex appeal, part satire — positioning it as a pop-cultural institution with fashion’s most efficient content engine.
While critics question the necessity of such novelty, the collection reinforces Skims’ real innovation: its ability to weaponize curiosity. What began as a shapewear line has become a communications powerhouse, one that treats virality as a luxury asset in itself.
