Skims WNBA summer 2024 Ad Campaign

Review of Skims WNBA Summer 2024 Ad Campaign with Photographer Hugh Wilson with Talent Candace Parker, Cameron Brink, Dijonai Carrington, Kelsey Plum, & Tyler Diggins-Smith.

Skims leans into the hype for the upcoming WNBA season and celebrates the league’s present and future icons. Lensed by photographer Hugh Wilson, the campaign highlights the brand’s partnership with WNBA and features some of its top talents.

The roster brings together legends of the league as well as rising stars and recent top draft picks: Candace Parker (who is widely regarded as one of the greatest WNBA players of all time), Cameron Brink, Dijonai Carrington, Kelsey Plum, and Tyler Diggins-Smith.

Wilson captures these top athletes in simple portraits as they model Skims’ Fits Everybody underwear, subtly emphasizing its versatility in connection with the formidable physical presence of the women who wear it.

Since Skims’ NBA, WNBA, and USA Basketball partnership announcement last fall, the brand has taken over the internet with its viral campaigns, including a men’s campaign featuring NBA star Shai Gilgeous-Alexander and, most recently, the March All-Stars campaign featuring leading college basketball players. Well-timed to the impending start of the WNBA season, this campaign is a fitting extension of this athletic collaboration. The WNBA has finally been enjoying huge popularity on par with the men’s league, and its leading players are taking on the role of off-the-court star. The partnership between Skims and the league is an incredibly smart marketing move on both of their parts, allowing the two to leverage each other’s strengths and renown in different areas to create an expansive cultural force.

The celebration of diverse and inspiring women athletes is also emblematic of Skims’ core values of inclusion and making every person feel confident and supported in their body. Leveraging athleticism, celebrity, distinct visuals, and inclusivity, this campaign is a slam dunk.