The French house formalizes “Lanvin Blue” across packaging and collections, reaffirming its heritage while preparing for a new creative era
Lanvin has officially reintroduced its historic “house blue” with the debut of Lanvin Blue, a proprietary shade now featured on packaging and set to define Peter Copping’s Spring 2026 collection. The move, announced ahead of Paris Fashion Week, marks more than a cosmetic shift: it signals a strategic re-centering of the house around a color synonymous with founder Jeanne Lanvin, at a time when anchoring brand identity is increasingly crucial in luxury fashion’s competitive landscape.
The hue—first immortalized a century ago when Jeanne Lanvin drew inspiration from Fra Angelico’s frescoes in Florence—was once woven across dresses, accessories, and even interiors, becoming a visual shorthand for the maison. This revival, under the guidance of deputy general manager Siddhartha Shukla and in collaboration with creative agency M/M Paris, now extends from redesigned shopping bags and boxes to the detailing of accessories already in stores. For Copping, who joined as artistic director in 2024, incorporating the shade into his runway collection reaffirms continuity with the brand’s archive while offering a fresh anchor for his evolving vision.
Strategically, the relaunch of Lanvin Blue functions as more than heritage homage. In an era when luxury houses from Valentino to Burberry have leaned on proprietary colors as identifiers, Lanvin’s choice strengthens both brand distinctiveness and consumer recognition. Packaging, often the most immediate client touchpoint, becomes a carrier of narrative rather than a neutral vessel. With sales pressure mounting across much of the luxury sector, grounding the brand in a recognizable, historically authentic code positions Lanvin to deepen loyalty among existing clients while differentiating itself within an oversaturated market.
By reclaiming its blue, Lanvin is not simply reviving a past aesthetic but sharpening its visual and emotional vocabulary for the future. The color now operates as both a commercial tool and a creative signpost—setting the stage for how Copping will steer the maison in seasons ahead. The upcoming runway will reveal whether this renewed identity can extend beyond packaging into a fully realized design language, one capable of sustaining momentum in a crowded luxury landscape.