Kristina O’Neill Spearheads New Editorial Direction at Sotheby’s
Sotheby’s, the prestigious auction house, is elevating its media presence with the launch of Sotheby’s Media, a new division that encompasses their magazine and a variety of omnichannel content such as digital, audio, and video elements. At the forefront of this initiative is Kristina O’Neill, the former editor-in-chief of WSJ. Magazine, who joins Sotheby’s in the newly created position of editor-in-chief for Sotheby’s Magazine.
O’Neill, who announced her departure from WSJ. Magazine earlier this year, is set to take on her new role starting January 8, reporting directly to Gareth Jones, Sotheby’s Chief Marketing Officer. Her appointment marks a significant move for Sotheby’s as it aims to enhance its engagement with audiences through compelling editorial content and events.
With a distinguished career in the publishing industry, O’Neill brings to Sotheby’s a wealth of experience and a deep understanding of the fashion and luxury sectors. Her expertise will be instrumental in shaping the auction house’s content strategy across various platforms and in organizing high-profile events, including a signature event slated for next fall.
Nick Marino, another recent hire at Sotheby’s as the Global Head of Content, will work alongside O’Neill to develop and expand the auction house’s global content strategy. This strategy includes Sotheby’s website, app, newsletters, livestream auctions, social media, and more.
O’Neill’s appointment is a strategic move by Sotheby’s to further solidify its position in the luxury and art sectors. With her impressive track record and robust network, O’Neill is well-equipped to lead Sotheby’s Media into a new era, enhancing the auction house’s brand and reaching a broader audience.
