Ssense And Rew House Join Forces For Global Partnership
Justin Bieber and Ryan Good’s drew house collaborates with Ssense to transform Ssense Montréal into a suburban oasis. This long term partnership marks the first time drew house has teamed up with a global platform to expand its distribution.
Combining a shared ethos centered around inclusivity, kindness, community, and amplifying the voices of today’s young creatives, Ssense and drew house are thrilled to announce the launch of drew house exclusively at Ssense in May 2022. This will be the first time drew house is partnering with a global platform to expand its distribution worldwide.
To celebrate the partnership Ssense invites drew house into its flagship, Ssense MontréaL from March 29 to April 3, co-creating an immersive experience that offers a glimpse into the brand’s joyful, off-radar beat, and its unique irreverence in defining new codes for inclusivity, community, and relaxed attitudes in the fashion and culture space. Visitors will discover various opportunities for interaction throughout the entire space: street-level graphics artfully splattered on the façade with drew house’s signature graphics, leading into a suburban oasis throughout the entire building showcasing drew house icons from the brand’s LA house in a living room recreation, including plush characters, home objects, et al. SSENSE transports its studio into the space to capture drew house community members and happenings throughout the event. The installation marks drew house’s first IRL activation in North America.
Working with Ssense for drew house’s first global partnership brings together our shared visions of acceptance, value, empowerment and love. drew house is a place, a community, and a metaphor for a home where everyone is welcome and where joy is available. Partnering with Ssense allows us another avenue to continue to tell that story. A story that communicates that every single person on this planet is loved and of infinite value.”
– Ryan Good, drew house Co-founder & Creative Director
Ssense is thrilled to partner with drew house at such an exciting time in the brand’s development. We’ve been in conversations for years and found we have a natural synergy with shared values and communities. We’re excited to launch the full collection at Ssense in May and to help expand drew house’s community worldwide.”
– Federico Barassi, Vice President of Menswear, Ssense
