Standing Ground Spring 2025 Fashion Show Review

Standing Ground

Spring 2025 Fashion Show Review

Standing on the Edge of Greatness 

Review of Standing Ground Spring 2025 Fashion Show

By Angela Baidoo

THE COLLECTION

THE WOW FACTOR
9
THE ENGAGEMENT FACTOR
9
THE STYLING
9
THE CRAFTSMANSHIP
10
THE RETAIL READINESS
8.6
PROS
In an accomplished first outing, Michael Stewart is already showing a level of maturity in his way with a draped silhouette and his conviction in his business model which should assure his progression and which London may not be able to contain. 
Cons
While it is admirable to have a laser focus on your offer, like his peers an expansion into one or two other categories – such as outerwear as was seen at todays show – will give his audience a view into how his aesthetic can translate. 

THE VIBE


Otherworldly, Ethereal Elegance, Textural 

Standing Ground Spring 2025 Fashion Show
The Showstopper


In Michael Stewart’s first solo outing, following his win of the  LVMH Prize Savoir-Faire Award and graduation from Fashion East, he presented a collection which has restored a little faith in the fashion system. As no one is doing British red carpet dressing quite like Stewart’s Standing Ground. 

Today, in his first standalone show, each model walked as statuesque beacons representing their creatives unique voice. Similar to the images of his last campaign which depicted a stark landscape with immovable ‘standing stones’ that allowed his designs to speak to the idea of permanence and strength. 

His use of beaded textures suspended and encased in fluid jersey to create a visual trip for the eyes – and must feel as if receiving a therapeutic massage when worn – gave each model walking an almost otherworldly aura, as if they had been transplanted to earth from their home planet where organic bulbous forms were a part of the armour. 

Back in reality standing alone in the red carpet space, which hasn’t seen a true refresh outside of floor-length embellished dresses, is a very privileged position to occupy. Providing a true reason to buy for those retailers with the fore-thought to invest in the future of fashion. Whether intentional or not Standing Grounds designs will also effortlessly appeal to women seeking modest-leaning designs. A market which should be on the designers radar for his future growth potential. 

THE DIRECTION

THE ON-BRAND FACTOR
10
THE BRAND EVOLUTION
9
THE PRESENTATION
9
THE INVITATION
0

THE WRAP UP


Michael Stewart’s process of hand-making each gown is cultivating an important client base for his work. As todays luxury consumer  – who will understand and appreciate this level of craftsmanship and still buys the kind of gowns which will eventually be considered future heirlooms – will have been looking on at todays collection with their order books ready.