Staud “Sea” Swimwear Spring 2023 Ad Campaign
Staud celebrates the launch of its first swimwear collection with a vibrant new campaign that’s just in time for the summer season.
Simple, fun, and inviting, the imagery follows a trio of friends from pool to beach, situating us in the recognizable narrative of a summer getaway with the gang. The compositions draw a nice visual rhythm out of the collection’s colorful, geometric designs.
As swimwear campaigns can often feel like they’re just about looking sexy and playing up to the male gaze, it’s refreshing to see Staud go in a different direction and lean into visual themes of fun, brightness, and sisterhood.
Staud Creative Director | Sarah Staudinger