Review of Stella McCartney Generation Falabella Ad Campaign with models Role Model, Odessa A’zion and Quen Blackwell
With Generation Falabella, Stella McCartney reintroduces her era-defining bag to a fresh cohort of culture-shaping talent—Role Model, Odessa A’zion, and Quen Blackwell—inviting them to carry the legacy forward with charisma, irreverence, and intention. Photographed in Los Angeles, the campaign bridges fashion, film, and music in a sun-soaked narrative that balances fun with purpose.
If the original Falabella disrupted the luxury market in 2009 with its uncompromising vegan ethos, Generation Falabella positions it for a new generation fluent in both style and values. The visuals lean into rock ‘n’ roll glamour with a subversive twist: chainmail sparkle and soft rebellion wrapped in high craft. Embellishments shimmer not just for aesthetic impact, but to underscore the bag’s legacy of precision and artisan detail—each piece handmade in Italy, entirely vegan, and lined with ocean plastic.
There’s a natural synergy between cast and campaign. This isn’t just celebrity dressing; it’s value alignment. Role Model’s vulnerability as an artist, Odessa and Quen’s shared creative energy, and Stella’s commitment to cruelty-free fashion all coalesce in a campaign that feels less like a moment and more like a movement. The effect is both intimate and iconic.
Ultimately, Generation Falabella isn’t about reinventing the bag—it’s about reigniting its spirit. In the hands of Gen F, the Falabella doesn’t just represent luxury without leather; it reaffirms the idea that fashion can be both beautiful and brave.
Models | Role Model, Odessa A’zion and Quen Blackwell
Location | Los Angeles