Stella McCartney shares a simple and sweet new campaign that’s about making the most of the last days of summer.
The swimwear and intimates-focused campaign highlights a range of easy yet expressive staples. Following a group of young girlfriends on a low-key backyard pool day, the imagery is fun, candid, and intimate. Embracing the brand’s values of free expression and connection to nature, the compositions feel spontaneous and natural, as if they were snapped by one of the friends herself.
Simple yet effective in communicating the effortlessly fun and cute style of these summer-day and summer-night-ready pieces, the campaign has all the charm of a pool day spent with friends.
Stella McCartney Creative Director | Stella McCartney
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images