Stella McCartney Unveils Summer 2024 Campaign with Cara Delevingne
Stella McCartney introduces its Summer 2024 campaign, marking a significant step forward in sustainable fashion with a collection crafted from 95% conscious materials. Featuring eco-activist and model Cara Delevingne, the campaign is shot at the Veolia recycling plant in South London, spotlighting the beauty of waste and advocating for a more circular future championed by Stella McCartney.
With the global garment production doubling since 2000 and surpassing 100 billion pieces in 2014, Stella McCartney’s commitment to sustainability becomes increasingly vital. Addressing the staggering clothing waste statistics, the brand pioneers innovative solutions, utilizing recycled cashmere since 2016 and Econyl® regenerated nylon since 2017. Through partnerships with Veuve Clicquot and advancements in BioPure™️ technology, Stella McCartney aims to revolutionize the fashion industry by transforming waste into wearable art while supporting initiatives like Protein Evolution through the SOS Fund.
The Summer 2024 collection embodies an eclectic and ageless aesthetic, blurring gender and generational boundaries while reinterpreting timeless pieces from Stella’s archive. From Savile Row tailoring to day-to-night dresses, the collection celebrates texture, proportion, and decoration, alongside iconic pieces like the Falabella tote. With Cara Delevingne leading the charge as an eco-activist trustee, Stella McCartney’s campaign emphasizes the transformative power of the circular economy, inspiring consumers to make sustainable choices while enjoying timeless fashion.
