Review of Sundae School Holiday 2025 Ad Campaign by Creative Directors Corinne Ang & Audrey Bark and Photographer Guillermo Cano with model Chloe Surreal
Sundae School takes the festive season higher with its Holiday 2024 campaign. In a bold casting choice that emphasizes the brand’s progressive take on community, the campaign stars adult film star Chloe Surreal, who was lensed by photographer Guillermo Cano.
Spotlighting the lifestyle brand’s unique place at the intersection of fashion and cannabis culture, the campaign highlights two new seasonal offerings: the holiday pajama drop, and the latest Sundae Flowers gummies. Through clever compositions and digital editing, Cano’s imagery finds Chloe in a larger-than-life dreamworld of frosted flowers, colorful mochi gummies, and pillowy piles of pajamas.
Most impactful about the campaign, however, is its casting. Chloe Surreal’s involvement reflects a commitment to empowerment and the freedom to exist artfully and express oneself however one chooses. As Sundae School is also created and led by a team of Asian-American creatives that works to upliftingly and inclusively reflect this community, this intersectional approach serves to further break down stigma and narrow conceptions of identity, imagining a freer world of higher consciousness.
Balancing playfulness, provocation, and sincere impact, Sundae School welcomes a holiday of pleasures – minus the guilt.
Sundae School Creative Director | Dae Lim
Creative Directors | Corinne Ang & Audrey Bark
Photographer | Guillermo Cano
Producer | Ellie Rha
Model | Chloe Surreal
Hair & Makeup | Elizabeth Wang