Superga Spring 2023 Ad Campaign Review

Review of Superga Spring 2023 Ad Campaign with Photographer Jonny Cochrane and Morgane Lay with model Tina Kunakey

For Spring 2023, Superga celebrates the brand’s history through a reinterpretation of classics and contemporary styles that express the infectious energy and carefree vibes of the season. Introducing Tina Kunakey as the face of the Spring 2023 campaign, the celebrated ambassador is the perfect partner to showcase the brand’s effortless and chic style.

The new campaign brings together the timeless style that Superga has become synonymous with and modern details that highlight the continual evolution of the brand’s iconic silhouettes and materials. Youthful and vibrant, Tina’s unique style born of a combination of Gen-Z trends and avant-garde glamour is the perfect way to depict the brand’s core design ethos.

“Superga is a timeless and chic brand with a wide selection that is very accessible to everyone. The 2750 goes with everything: I wear it with jeans and a pretty simple t-shirt as I dress in everyday life, but it also pairs very well with a suit or a dress or shorts. I think they’re the perfect sneaker to wear dressed up or dressed down.” Tina Kunakey

Mastering the balance between simple yet sophisticated styling, the campaign spotlights the Superga’s with Kunakey dressing them up and down for versatile everyday wear. The model doesn’t need elaborate sets, capturing the signature spirit with natural elegance and grace.