The Napoli Vista Mare Collection is Celebrated With a Special Campaign and Naples Event
The Attico recently unveiled its second SS24 beachwear collection, titled “Napoli Vista Mare,” in the bustling city of Naples, blending local vibrancy with a stylish array of bandana prints, bright colors, and high-quality fabrics. This collection, inspired by the spirit of the Italian summer and its namesake city, is available from May 24, 2024, on The Attico’s official website.
Photographer Ciro Pipoli captured the essence of Naples and its influence on the collection, showcasing a mix of contemporary and classical designs through his images.
Extending the launch with cultural activations, The Attico transformed several iconic locations in Naples, integrating fashion with local culinary and artistic traditions. Partnerships with local businesses like the historic F.lli Attanasio bakery, known for its sfogliatelle, Mennella’s ice cream, and Chalet Ciro’s desserts, highlighted the unique cultural blend of the event.
The festivities peaked with an exclusive event at a villa in Posillipo, overlooking the Gulf of Naples. Built on a cruciform plan, the villa features three spacious floors, a base of yellow tuff, recurring architectural themes of arches and vaults, and white plaster with brick inlays. Guests, who arrived by boat, enjoyed a dinner with a view, crafted by renowned chef Ciro Oliva of Concettina ai Tre Santi. The evening concluded with a private party and a DJ set by Fiona and Carlita.
Additionally, The Attico presented a special customization of the iconic Nike Cortez sneakers, which were adorned with metallic charms including The Attico’s logo, the word ‘Napoli,’ and a horn-shaped pendant, a nod to Neapolitan tradition. These bespoke sneakers were gifted exclusively to guests at the Naples event.
