The strongest celebrity ad campaigns of the year treated fame as a creative tool rather than a shortcut. Instead of relying on recognition alone, these campaigns understood the power of alignment—between the celebrity’s public persona, the house’s values, and the story being told. At their best, celebrities functioned as narrative conduits, lending cultural context, emotional depth, or tension to the imagery rather than overpowering it.
What distinguished the top campaigns was restraint and intention. These brands resisted the urge to simply borrow attention, choosing instead to build worlds where the celebrity felt intrinsic to the message. Whether subtle or striking, the most effective uses of celebrity sharpened brand identity, expanded relevance, and demonstrated a clear understanding of why this particular face, voice, or presence mattered now. In a year saturated with star power, wisdom—not visibility—proved to be the true differentiator.
Saint Laurent
Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Glen Luchford
Models | Charli XCX
Bottega Veneta
Director & Photographer | Jack Davison
Art Director | Paul Olivennes
Directors of Photography | James Beattie and Peter Hou
Choreographer | Lenio Kaklea
Models | Jack Antonoff, Dario Argento, Edward Buchanan, Barbara Chase-Riboud, Neneh Cherry, Dave Free, Lauren Hutton, I.N, Troy Kotsur, Vicky Krieps, Terrance Lau, Rie Miyazawa, Julianne Moore, Lorenzo Musetti, Shu Qi, Zadie Smith, Thanaerng, Tyler Okonma, and Lorenzo Viotti
Stylist | Robbie Spencer
Hair | Sigi Kumpfmüller
Makeup | Hiromi Ueda
Casting Director | Julia Lange
Set Designers | Staci-Lee Hindley and Julia Wagner
Production | Untitled Project
Chloé
Chloé Creative Director | Chemena Kamali
Creative Director | Elodie David Touboul
Photographer | David Sims
Model | Claudia Schiffer
Hair | Paul Hanlon
Makeup | Lucia Pieroni
Saint Laurent
Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Mert Alas
Models | Kate Moss, Chloë Sevigny, and Frankie Rayder
Location | Los Angeles, California
Dior
Photographer | David Sims
Models | Mia Goth, Greta Lee and Mikey Madison
Stylist | Benjamin Bruno
Valentino
Valentino Creative Director | Alessandro Michele
Creative Director | Renell Medrano
Art Director | Christopher Simmonds
Photographer | Marili Andre
Talents | Marisa Berenson, Dev Hynes, Anne Imhof, Dakota Johnson, Tate McRae, Devon Teuscher, Aimee, Isabella, Edna, Weiyi, Harry, & Bukwop
Stylist | Jonathan Kaye
Hair | Esther Langham
Makeup | Yadim Carranza
Manicurist | Lauren Michelle Pires
Set Designer | Victoria Salomoni
Choreographer | Joe Grey Adams
Music | Nocturne In E Flat
Performed by Angus Pendergast
Composed by Frederic Chopin
Taken from the album ‘Classical Classics – Piano
Edition’ ℗ & ©2023, Ninja Tune Production Music
Versace
Creative Director | Dario Vitale
Photographer | Anuschka Blommers and Niels Schumm
Script | Luna Carmoon
Models | Joseph Quinn, Aimee Lou Wood, Josh Caffé, Ouri, Wesley Glouchkov, Giovanni Luciano
Stylist | Leopold Duchemin
Maison Margiela
Creative Director | Glenn Martens
Photographer | Paolo Roversi
Models | Miley Cyrus
Stylist / Fashion Editor | Robbie Spencer
Hair | Eugene Souleiman
Makeup | Lucia Pica
Manicurist | Hanae Goumri
Set Designer | Jean-Hughes de Chatillon
Givenchy
Givenchy Creative Director | Sarah Burton
Photographer & Director | Helina Reijn
Model | Kaia Gerber
Loewe
Loewe Creative Director | Jonathan Anderson
Photographer & Director | Juergen Teller
Creative Partner | Dovile Drizyte
Models | Ayo Edebiri, Ambika Mod, Baifern Pimchanok, Leo Woodall, Sue Kroll, Rose Wylie, Richard Gadd, and Drew Starkey
Stylist | Benjamin Bruno
Hair | Keisuke Terada
Makeup | Daniel Sallstrom
Manicurist | Ama Quashie
Set Designer | Andy Hillman
Production | Holmes Production
Moncler
Talent | Al Pacino, Robert De Niro
Gentle Monster
Director | Nadia Lee Cohen
Model | Hunter Schafer
Jacquemus
Jacquemus Creative Director | Simon Porte Jacquemus
Photographer | Andrew Jacobs
Videographer | Yoann & Marco
Model | Jon Gries
Stylist | Jay Massacret
Balenciaga
Photographer | Nadia Lee Cohen
Models | Kyle MacLachlan, Linda Honeyman, Sunnyi Melles, Mark Eydelshteyn, Rachel Sennott, Zhou You, Georgia Ford, Coumba Samba, Sun, Raiki, Queen, and Leona