While there’s certainly much to be said about the hype-generating power of digital platforms, there’s still nothing that sets the mood for a fashion show’s actual physical presence like a physical invitation. Whether giving a hint of what’s to come or upping the anticipation through suspense and mystery, an invitation is the first moment in which the show becomes real, sparking excitement and conversation.
Here’s a look at The Impression’s picks for the best fashion show invitations from the Fall 2025 men’s season in Milan and Paris.
