Review of The Frankie Shop Fall 2025 Ad Campaign with Photographer Anthony Seklaoui with models Julia Nobis
The Frankie Shop presents its Fall 2025 campaign, a continuation of the brand’s refined approach to contemporary dressing. Photographed by Anthony Seklaoui, the campaign embodies the quiet confidence and understated polish that have become central to The Frankie Shop’s identity.
Set against a clean, urban backdrop, the visuals channel the pulse of city life—sharp lines, soft light, and an atmosphere that feels both modern and timeless. The styling reflects the brand’s signature balance of structure and ease, emphasizing tailored outerwear, relaxed silhouettes, and muted tones that move effortlessly through day and night.
With an aesthetic rooted in simplicity and subtle strength, the campaign reinforces The Frankie Shop’s ongoing dialogue between functionality and form. Each image feels intentional yet spontaneous, reflecting a city energy that is polished but never overstated.
The result is a focused portrait of modern minimalism—an articulation of The Frankie Shop’s continued influence in defining how women dress today: considered, confident, and quietly powerful.
Photographer | Anthony Seklaoui
Models | Julia Nobis
Stylist | Suzanne Koller
Hair | Olivier Schawalder
Makeup | Celine Martin
Casting Director | Arthur Méjean