This iconic outdoor apparel brand is trading in trailheads for street corners with new line, Redbox
The North Face is taking its iconic slogan,“Never Stop Exploring,” to heart as it ventures from trailhead to trend with its new streetwear line, Redbox. And no, it’s not the movie rental service, but rather a nod to the colorblocking that frames the brand’s logo. This is an exciting move for the outdoor apparel brand, expanding into an entirely new climate.
Launching this Thursday on The North Face’s website and in select physical locations, Redbox marks the brand’s city-girl era. In London, Flannels and END. will carry the line permanently. Stateside, the collection will land at Bloomingdale’s 59th Street location in Manhattan later this week.
This launch, its name, and its vision work in tandem to create a masterful design scheme.The
North Face has long blurred the lines between technical gear and urban cool, long before critics started coining terms like “gorpcore.” Northface’s logo, a depiction of the iconic bouldering site at Yosemite National park, is portrayed in a streamlined fashion, often surrounded by a red box. Once explained, an obvious ode to the outdoors, but to the naked eye, simply a fashion statement. This collection follows the same blueprint. Inspired by archival products from the ’70s and ’90s, this line takes on new silhouettes, constructions, and materials, described by NorthFace as “a modern expression of our outdoor counter-cultural roots.”
As North Face embarks on this new course, all eyes will be on how it resonates. In an age where micro-subcultures are born daily on TikTok, it’s easy to imagine a new wave of #elevated-granola-backpacking-skaterboy-streetwear types adopting Redbox as uniform. Whether you’re trail-bound or just headed downtown, The North Face seems ready to outfit any occasion.
