The Canal Street “Store” Features Counterfeit Bags Reclaimed by the Platform in Its Authentication Process
The RealReal, the world’s largest online resale marketplace for authenticated luxury goods, has launched a unique activation in New York City that cleverly highlights the industry’s ongoing battle with counterfeit items.
Created in collaboration with Mythology, – an independent creative agency based in New York – the eye-catching installation has been set up at 301 Canal Street, a location notorious for counterfeit sales. Though it appears to be a typical boutique, the space is in fact a conceptual and educational exhibit: it features 35 high-quality fake handbags, indistinguishable from genuine articles to the untrained eye, seized during the company’s authentication processes.
The installation challenges passersby to discern real from fake, sparking conversations about the importance of authenticity in a market flooded with counterfeits. While these bags are not for sale, the setup mimics a typical store, further emphasizing the theme of deception commonly associated with the area.
Above the display, in a space reminiscent of Canal Street’s secretive back rooms where top-quality fakes are often traded, The RealReal will host monthly events. These include opportunities for the public to turn in counterfeit items in exchange for a chance to win genuine products. Additionally, discussions with community thought leaders will be organized to further educate and engage visitors.
Identifying what’s real and what’s fake has never been harder, and it matters now more than ever. We value authenticity, and our experts are constantly improving their ability to identify the bogus from the bona fide (something we are all doing every day). So, we are going to share everything we know, and hear what designers, thought leaders, craftspeople and our community have to say. Fakes are a complicated topic.”
– Kristen Naiman, Chief Creative Officer at The RealReal
The timely installation will remain through early September, coinciding with New York City’s peak tourist season and a high period for counterfeit shopping.
