The Top 10 Fashion Ad Campaigns of Fall 2024
Celebrating the best marketing moments that incorporate both men’s and women’s collections to holistically reflect a house’s fullest fashion vision, our list of the best campaigns of the Fall 2024 season sees brands respond to the changing role of luxury fashion as both a true reflection of the world and an escape from it.
While the Spring season’s somewhat concerning campaign trend of simple portraits with white backgrounds bled into the Fall season a bit, some of our favorite campaigns actually felt like throughtful evolutions or deconstructions of that approach. It’s not that a totally simple studio portrait is inherently bad or boring, more that they can often feel devoid of creative values or a point of view – elements that are still necessary even for the simplest of campaign images. Courrèges, for instance, tapped into the luxury of white space, finding the meaning behind minimalism with clever perspective plays that tapped into the power of color and space. Prada’s campaign similarly saw its models float in an all-white space, but this space felt reminiscent of an abstract theater set as the characters embodied a modernist exploration of conversation and connection.
Many brands, on the other hand, made great use of distinct settings – like Bottega Veneta’s alien journey through the American Southwest, Ferragamo’s ode to the historic corners of Florence, Vivienne Westwood’s beautiful reconsideration of the traditions of the British countryside, or McQueen’s creep through the glamorous and dangerous underworld of south London.
Whatever the setting, whatever the perspective, it’s narrative, character, and creative voice that drives connections in fashion marketing. The world of images is noisier than ever, but what sets luxury apart is its ability to craft artisanal visions that demand to be seen. The best campaigns do that and more.
Here are The Impression’s picks for the Top 10 campaigns of the Fall 2024 season as selected by our editorial team.
Vivienne Westwood
Pre-Fall 2024
Vivienne Westwood Creative Director | Andreas Kronthaler
Art Director | Joshua J P Davidson
Photographer | William Waterworth
Videographer | Joel Kerr
Models | Anna Cleveland, Arnaud Lemaire, Axel Gay, Emily Bennett, Jadi Wegener, Saul Symon, and Tass Sarr
Stylist | Kshitij Kankaria
Hair | Blake Henderson
Makeup | Grace Sinnott
Manicurist | Nadia Blanco
Casting Director | Nachum Shonn
Set Designer | Sally Finnigan & Daisy Azis
Saint Laurent
Fall 2024
Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Gray Sorrenti
Entertainers | Rosé Park, Dominic Sessa
Models | Bella Hadid, Frederic Bittner, Kiko Mizuhara, Liu Wen, and Penelope Ternes
Hair | Duffy
Makeup | Kanako Takase
Music | “If You Must Leave” by Arsun
Prada
Fall 2024
Prada Creative Directors | Miuccia Prada and Raf Simons
Creative Director | Ferdinando Verderi
Photographer | Willy Vanderperre
Writer | Miranda July
Models | Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer, and Letitia Wright
Stylist | Olivier Rizzo
Hair | Anthony Turner
Makeup | Lynsey Alexander
McQueen
Spring 2024
McQueen Creative Director | Seán McGirr
Art Director | Christopher Simmonds
Photographer | Glen Luchford
Models | Awwal Adeoti, Libby Bennett, Sara Caballero, Nyajouk Gatdet, Reuben Larkin, Long Li, Bebe Parnell, Aryan Patel, Owen Ruppersburg and Canlan Wang
Stylist | Marie Chaix
Hair | Gary Gill
Makeup | Daniel Sallstrom
Manicurist | Ama Quashie
Production | MAI Productions
Casting Director | Ben Grimes
Music | “Hands Around My Throat” by Death in Vegas
Loewe
Fall 2024
Loewe Creative Director | Jonathan Anderson
Photographer | David Sims
Talent | Greta Lee & Daniel Craig
Stylist | Benjamin Bruno
Hair | Duffy
Makeup | Lucia Pieroni
Manicurist | Ama Quashie
Production | Holmes Production
Set Designer | Poppy Bartlett
Ferragamo
‘Ferragamo in Florence’ 2024
Ferragamo Creative Director | Maximilian Davis
Creative Director | Ferdinando Verderi
Photographer | Juergen Teller
Models | Peter Saville, Lina Zhang, Raquel Zimmerman, Yasmine Warsame, and Tim Schuhmacher
Stylist | Lotta Volkova
Hair | Moiselle de Pinto Moreira
Makeup | Thom Walker
Manicurist | Sylvie Macmillan
Casting Director | 11casting
Music | Composed and produced by Mary Komasa and Antoni Komasa-Lazarkiewicz
Location | Florence, Italy
Diesel
Fall 2024
Diesel Creative Director | Glenn Martens
Art Director | Christopher Simmonds
Photographer | Paul Kooiker
Models | Cherella Gessel, Will Core, Marjolein Treep, and Rolf Van Rooij
Stylist | Ursina Gysi
Courrèges
Fall 2024
Courrèges Creative Director | Nicolas Di Felice
Photographer | Mark Borthwick
Models | Mona Tougaard, Loli Bahia, FeiFei Sun, Nataša Vojnović, Jeanne Cadieu, and Ayo Hassan
Stylist | Marie Chaix
Hair | Joseph Pujalte
Makeup | Karin Westerlund
Manicurist | Cam Tran
Casting Director | Piergiorgio Del Moro
Set Designer | Remy Briere
Casablanca
Fall 2024
Casablanca Creative Director | Charaf Tajer
Director | Frédéric de Pontcharra
1st Photographer | Corentin Leroux
2nd Photographer | Fiona Torre
Video Production | Mynd C/o Wanda Productions
Director of Photography | Nathaniel Aron
Executive & Post Producer | China Presles
VFX Studio | Orage
Editors | Antoine Deslandes, Hervieu
Colorist | Nicolas Gautier
Photography Production | Producing Love
Retouching | Atelier 99
Models | Adam Castellano, Mamuor Majeng, Georgia Palmer, Mary Ukech, Alex Consani, Rolf Schrader, and Tida Rosvall
Stylist | Helena Tejedor
Hair | Karim Belghiran
Makeup | Stephanie Kunz
Casting | Establishment New York
Set Designer | Felix Gesnouin
Bottega Veneta
Winter 2024
Bottega Veneta Creative Director | Matthieu Blazy
Film Director | Rahim Fortune
Photographer | Alec Soth
Models | Mariacarla Boscono, Zayna Cisse, Luke Clod, Walid Fiher, Imaan Hammam, Liz Kennedy, Hoyong Kim, Hejia Li, Mamuor Majeng, Rolf Schrader, Hedi Ben Tekaya, and Penelope Ternes
Hair | Duffy
Makeup | Dame Pat McGrath
Casting Director | Anita Bitton
Location | Utah and Nevada
Music | Le Motel