Review of Thom Brown ‘A Day Upstate‘ 2025 Ad Campaign
Thom Browne’s A Day Upstate unfolds like a pastoral dream rendered in pinstripes and precision. Against the crisp stillness of the Hudson Valley, the campaign captures a day-long ritual—arrivals at dawn, games on the lawn, candlelit dinners by night—where every gesture becomes an ode to uniformity and restraint.
Photographed with quiet intimacy, the images recall a modern American tableau: friends gathered by a creek, backgammon boards on white iron tables, tuxedos softened by down-filled coats. Each frame is deliberate yet unforced, as though structure itself has learned to breathe. Browne’s signatures—4-bar stripes, collegiate plaids, shrunken tailoring—blend seamlessly into the autumnal terrain, transforming technical outerwear into symbols of belonging.
What might, in another designer’s hands, feel nostalgic becomes in Browne’s world, an exercise in endurance. His characters move through daylight and into evening like members of a timeless institution, their attire marking both ceremony and camaraderie. The mood is academic yet warm, ironic yet sincere—a meditation on how dressing can order chaos without erasing emotion.A Day Upstate distills Browne’s philosophy with understated brilliance: that elegance lies in repetition, and that even the most formal codes can hold tenderness. Between the gravel paths and dinner tables, between silence and shared laughter, the collection reminds us why Thom Browne remains fashion’s most disciplined romantic.
